![Models present a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP Stock Models present a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP Stock](https://c8.alamy.com/comp/2R20FBW/models-present-a-creation-by-italian-brand-gucci-during-the-gucci-2024-cruise-collection-fashion-show-at-gyeongbokgung-palace-in-seoul-south-korea-tuesday-may-16-2023-jeon-heon-kyunpool-via-ap-2R20FBW.jpg)
Models present a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP Stock
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Is Gucci seeking South Korean star power too? A recent Seoul fashion show saw NewJeans member Hanni sitting front row as the luxury brand courts crucial Asian consumers | South China Morning
![A model presents a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP A model presents a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP](https://c8.alamy.com/comp/2R20FC8/a-model-presents-a-creation-by-italian-brand-gucci-during-the-gucci-2024-cruise-collection-fashion-show-at-gyeongbokgung-palace-in-seoul-south-korea-tuesday-may-16-2023-jeon-heon-kyunpool-via-ap-2R20FC8.jpg)
A model presents a creation by Italian brand Gucci during the Gucci 2024 Cruise Collection Fashion Show at Gyeongbokgung Palace in Seoul, South Korea, Tuesday May 16, 2023. (Jeon Heon-Kyun/Pool via AP
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